People Matter : Commitment to Employees, Strategy and Performance in Korean Firms  

Oleh:

Miller, Danny ; Lee, Jangwoo

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Strategic Management Journal vol. 20 no. 6 (1999), page 579-593.
Topik: employee; commitment to employees; strategy execution; resource - based view; human resources; positioning versus execution

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: SS30.4 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

The human element of enterprise is argued to be a vital resource for strategy execution. We show in a study of korean business how an organization's commitment to its employees' well - being (OCE) can aid in the profitable execution od its positioning strategies. We found that OCE, by itself, sometimes has a weakly positive association with return on assets (ROA). But far more important, we found that ROA is strongly and positively influenced by the interaction between OCE and the dedicated pursuit of porter's (1980) strategies for achieveing competitive advantage : these are cost leadership, marketing differentiation and innovative diffrentiation. In short, dedicated positioning strategies appear to be executed more effectively where organizations exhibit a high level of commitment to their employees , and conversely, OCE is apt to have a strong impact on ROA only in the context of a dedicated, that is intensive and thorough, positioning strategy.

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