Probing The Un - Obstrusive Link : Dominant Logic and The Design of Joint Ventures at General Electric  

Oleh:

Lampel, Joseph ; Shamsie, Jamal

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Strategic Management Journal vol. 21 no. 5 (2000), page 593-602.
Topik: joint venture; dominant logic; strategic cognition; corporate strategy; joint ventures; GE

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: SS30.5 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

Prahalad and bettis (1986) have proposed that the successful management of highly diversified firms can be attributed to the concept of a corporate "dominant logic" that guides all of its business units. We argue that dominant logic addresses the problem of balancing the needs of business units against those of the coporation as a whole. We also suggest that the presence of a clear and consistent dominant logic must lead to a high degree of consistency in the strategic moves that are undertaken by each of the business units within the diversified firm. Based on a study of the joint ventures initiated by general electric between 1984 and 1993, we show that the design of these ventures follows a pattern that is consistent with the presence and influence of dominant logic. Finally, we demonstrate that the early failure of joint ventures can generally be linked to a shift away from this dominant logic.

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