Strategic Groups as Subset of Strategic Scope Groups in The Belgian Brewing Industry  

Oleh:

Houthoofd, Noel ; Heene, Aime

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Strategic Management Journal vol. 18 no. 8 (1997), page 653-666.
Topik: strategic groups; strategic scope groups; strategic groups; SCP - paradigm; mobility barriers

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: SS30.1 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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This research report propose a distinction between strategic scope groups and strategic groups whereby strategic groups are delineated within strategic scope groups. A strategic scope group (SSG) includes firms within an industry that define their business using a four - dimensional "strategic space" consisting of buyer types, product types, geographical reach and level of vertical intergration, in a similar way. Within each SSG there may be several strategic groups (SGs). An SG includes firms within an SSG that deploy their resources in a similar way and that compete in the same way. While all firms within an SSG may compete against each other, firms within the same SG compete against each other in a similar way. Within the brewing industry in belgium five SGs could be identified. These SSGs differ statistically significantly on a risk - adjusted return on assets measure. SGs themselves did not differ on this performance measure. One may therefore conclude that mobility barriers between SSGs are higher than they are between SGs.

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