Materialism and Commercialization Atfltude: the Role of Peer Influence  

Oleh:

Mayasari, Iin ; Naomi, Prima

Jenis: Article from Journal - ilmiah nasional - tidak terakreditasi DIKTI
Dalam koleksi: E&B: Ekonomi dan Bisnis vol. 10 no. 1 (Dec. 2007), page 1-20.
Topik: Behavioral Economics; Materialism; and Peer Group

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: EE42 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

Along with the concept of behavioral economics, which is the combination of psychology and economics to investigate what happens in markets, this study examine the materialistic attitudes of students across a wide age span and susceptibility to peer group influence. The design was used to test the variables of age, susceptibility to influence (friends) and materialism. These findings appear to support the hypothesis that relationship between materialism and susceptibility to peer influence was positive in nature. It means that students who were more susceptible to influence may also hold more materialistic values.

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