Detail Walk Softly and Carry A Big Checkbook   Oleh:  Hempel, Jessi Jenis: Article from Bulletin/Magazine Dalam koleksi: Fortune vol. 157 no. 3 (Feb. 2008), page 53-55. Topik: Advertising Ketersediaan Perpustakaan Pusat (Semanggi) Nomor Panggil: FF16.35 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada     Lihat Detail Induk Isi artikel Forget Google. The real king of advertising is a mild mannered 58 year old media buyer. It wasn't long ago that the ad biz was ruled by black-clad creative types who could charm an old lady into dropping her last $10 on a jar and get younger-cream. But those days are over. Now, with digital media at the center of the action - Google, Facebook, Microsoft's blockbuster bid for Yahoo - it's all about numbers. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Kembali

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