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Detail
JurnalJournal of Marketing (EBSCO) vol. 70 no. 1 (Jan. 2006)
Bibliografi
Topik: CORPORATE ENVIRONTMENTALISM; CONSUMERS' RELATIONSHIP; CITATION ANALYSIS; RELATIONSHIP MARKETING; PRODUCT FUNCTIONALITY; PRODUCT JUDGMENTS; MARKETING; EKONOMIC; ADOLESCENTS; ANTISMOKING ADVERTISMENTS; FOOD CHOICES; HAPTIC INFORMATION
Bahasa: (EN )    ISSN: 0022-2429    Year:: 2006    Bulan: Januari    Edisi: Jan 2006    
Penerbit: American Marketing Association
Jenis: Journal - ilmiah internasional
[Lihat daftar eksemplar jurnal Journal of Marketing (EBSCO)]
Ketersediaan
  • Perpustakaan Pusat (Semanggi)
    • Nomor Panggil: JJ94.9
    • Non-tandon: 1 (dapat dipinjam: 0)
    • Tandon: tidak ada
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Artikel dalam koleksi ini
  1. Customer Satisfaction and Stock Prices : High Returns, Low Risk, halaman 3-14
  2. Market Pioneer and Early Follower Survival Risks : A Contingency Analysis of Really New Versus Incrementally New Product-Markets, halaman 15-33
  3. Emotional Branding and the Strategic Value of the Doppelgänger Brand Image, halaman 34-49
  4. Brands as Signals : A Cross-Country Validation Study, halaman 50-64
  5. Does the Internet Promote Better Consumer Decisions? The Case of Name-Your-Own-Price Auctions, halaman 65-78
  6. Understanding Consumer Responses to Product Risk Information, halaman 79-91
  7. How Does Enforcement Deter Gray Market Incidence?, halaman 92-106
  8. When Should a Retailer Create an Exciting Store Environment?, halaman 107-118
  9. Value-Based Differentiation in Business Relationships : Gaining and Sustaining Key Supplier Status, halaman 119-136
  10. Job Satisfaction, Job Perlormance, and Effort : A Reexamination Using Agency Theory, halaman 137-150

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