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Detail
BukuDon't just relate-- advocate! : a blueprint for profit in the era of customer power
Bibliografi
Author: Urban, Glen
Topik: Customer relations.; Corporations--Public relations.
Bahasa: (EN )    ISBN: 0131913611 (hbk.)    
Penerbit: Wharton School Publishing     Tempat Terbit: Upper Saddle River, New Jersey    Tahun Terbit: 2006    
Jenis: Books
Ketersediaan
  • Perpustakaan Pusat (Semanggi)
    • Nomor Panggil: 658.812 URB d
    • Non-tandon: 1 (dapat dipinjam: 0)
    • Tandon: tidak ada
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Abstract
Includes bibliographical references and index.;Now is the time to advocate for your customers -- The Internet creates customer power -- The balance of push and trust is shifting -- Customer power is all around you -- Theory A : the new paradigm -- Where are you positioned on the trust dimensions? -- Is advocacy for you? -- Tools for advocacy -- Questions and answers about customer advocacy -- Moving to advocacy -- The advocacy imperative.;
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