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Don't just relate-- advocate! : a blueprint for profit in the era of customer power
Bibliografi
Author:
Urban, Glen
Topik:
Customer relations.
;
Corporations--Public relations.
Bahasa:
(EN )
ISBN:
0131913611 (hbk.)
Penerbit:
Wharton School Publishing
Tempat Terbit:
Upper Saddle River, New Jersey
Tahun Terbit:
2006
Jenis:
Books
Ketersediaan
Perpustakaan Pusat (Semanggi)
Nomor Panggil:
658.812 URB d
Non-tandon:
1 (dapat dipinjam: 0)
Tandon:
tidak ada
Lihat Detail Induk
Abstract
Includes bibliographical references and index.;Now is the time to advocate for your customers -- The Internet creates customer power -- The balance of push and trust is shifting -- Customer power is all around you -- Theory A : the new paradigm -- Where are you positioned on the trust dimensions? -- Is advocacy for you? -- Tools for advocacy -- Questions and answers about customer advocacy -- Moving to advocacy -- The advocacy imperative.;
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