Detail Household decision making: Relative influence of husbands and wives in the 1990s Bibliografi Author: Bailey, Sheri Lynn ; Madill, Judith (Advisor) Topik: BUSINESS ADMINISTRATION; MARKETING|SOCIOLOGY; INDIVIDUAL AND FAMILY STUDIES|PSYCHOLOGY; SOCIAL Bahasa: (EN )    ISBN: 0-612-32414-1     Penerbit: CARLETON UNIVERSITY (CANADA)     Tahun Terbit: 1998     Jenis: Theses - Dissertation Fulltext: MQ32414.pdf (0.0B; 9 download) Abstract This study was designed to examine household decision making, more specifically, the relative influence of husbands wives in the 1990s. This research sheds light on the complex process of family decision making by examining the effects of a husband's and wife's sex role orientation (SRO) as it relates to the decision-making process. Two sets of hypothesis were proposed and tested using logistic regression analysis. The first set relates to the proposed relationship between a couple's SRO and their agreement on relative roles in decision making. The second set relates to the proposed relationship between a couple's SRO, the product being purchased and their relative influence in the decision-making process. Through examination of previous research and analysis of data collected by Madill and Wooley (1995); the goal of this study was attained. The research shows the impact of SRO on the household decision-making process. A couple's SRO affects both the level of agreement between spouses about relative influence, and who dominates the decisions at each step of the decision-making process. Findings show the level of agreement to be higher for couples with similar sex role orientations. Consequently, as the difference between a husband and wife's SRO increases, the odds of agreement about relative influence decrease. Results also showed the decreasing domination of husbands in the household decision-making arena. As couples become more modern, decisions at each step of the process are increasingly joint, showing the continuing movement of household decision-making towards a more egalitarian decision-making environment. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Lihat Sejarah Pengadaan  Konversi Metadata   Kembali

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