Detail The relationship between market orientation and financial performance in hospitals in Florida and Texas Bibliografi Author: Terry, Tamara Speight ; Weinstein, Art (Advisor) Topik: BUSINESS ADMINISTRATION; MARKETING|HEALTH SCIENCES; HEALTH CARE MANAGEMENT|ECONOMICS; COMMERCE-BUSINESS Bahasa: (EN )    ISBN: 0-599-76478-3     Penerbit: NOVA SOUTHEASTERN UNIVERSITY     Tahun Terbit: 2000     Jenis: Theses - Dissertation Fulltext: 9971374.pdf (0.0B; 1 download) Abstract This study is meant to assist hospital administrators determine whether devoting resources to developing a market orientation helps to improve their hospital's financial performance. All hospitals within Florida and Texas were surveyed. Three major dimensions of market orientation were investigated, namely: (1) organization-wide generation of market intelligence; (2) dissemination of this intelligence across departments; and (3) organization-wide responsiveness. Hospital financial performance was measured by studying hospital performance in three areas: (1) net profits/operating margin; (2) return on investment; and (3) operating margin/profit to revenue ratio. This study found that hospitals with strong market orientations perform better financially in terms of net profits, return on investment and profit/operating margin to revenue ratio. A positive relationship between hospital size and the extent to which a hospital is market oriented was also determined. Furthermore, this study found a strong positive relationship between the existence of internal marketing departments and a hospital's market orientation. Establishing a market-oriented culture within the hospital, which empowers all employees to gather, disseminate, and respond to the changing marketplace, is likely to improve hospital financial performance. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Lihat Sejarah Pengadaan  Konversi Metadata   Kembali

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