Strategy as Ecology  

Oleh:

Iansiti, Marco ; Levien, Roy

Jenis: Article from Bulletin/Magazine - ilmiah internasional
Dalam koleksi: Harvard Business Review bisa di lihat di link (http://web.b.ebscohost.com/ehost/command/detail?sid=f227f0b4-7315-44a4-a7f7-a7cd8cbad80b%40sessionmgr114&vid=12&hid=105&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=bth&jid=HBR) vol. 82 no. 3 (Mar. 2004), page 68-81.
Topik: ECOLOGY; analogies; distribution channels; dot - com collapse; ecosystems; networks; productivity; relationships

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: HH10.24 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

Lihat Detail Induk

Isi artikel

Microsoft's and Wal - Mart's preeminence in modern business has been attributed to any number of factors - from the vision and drive of their founders to the companies' aggressive competitive practices. But the authors maintain that a bigger factor of their success is the success of the networks of companies with which Microsoft and Wal - Mart do business. Most companies today inhabit ecosystems - loose networks of suppliers, distributors, and outsourcers ; makers of related products or services ; providers of relevant technology ; and other organizations. The analogy between business networks and biological ecosystems vividly highlights certain pivotal concepts. The moves that a company makes will, to varying degrees, affect the health of its business network, which in turn will ultimately affect the organization's performance. Because a company, like an individual species in a biological ecosystem, ultimately shares its fate with the network as a whole, smart firms pursue strategies that will benefit everyone. So how can you promote the health and stability of your own ecosystem, determine your place in it, and develop a strategy to match your role ? Knowing what to do requires understanding the ecosystem and your organization's role in it. Is your company a niche player, a keystone, or a dominator ?

Opini Anda

Klik untuk menuliskan opini Anda tentang koleksi ini!

Kembali