Detail The process of political learning from the news: The roles of motivation, attention, and elaboration Bibliografi Author: Eveland, William P. (Jr.) ; McLeod, Jack M. (Advisor) Topik: MASS COMMUNICATIONS|EDUCATION; EDUCATIONAL PSYCHOLOGY|POLITICAL SCIENCE; GENERAL Bahasa: (EN )    ISBN: 0-591-74749-9     Penerbit: THE UNIVERSITY OF WISCONSIN - MADISON     Tahun Terbit: 1997     Jenis: Theses - Dissertation Fulltext: 9735378.pdf (0.0B; 6 download) Abstract The present study has applied theory originating in experimental cognitive psychology in order to improve the study of learning from the news using survey research methods. Based on a general theory of information processing, there are several variables that can influence the extent of learning: motives or goals, the level of attention paid to the content, and the degree to which content is processed in a deep or elaborative manner. Learning is accomplished through the processing of information, such as devoting attention to a stimulus or elaborating on it using past experience or existing knowledge, which is controlled by motivations or goals. This theory was operationalized using existing concepts and measurement from survey research. Motivations were measured by surveillance gratifications sought from the news, a measure developed by mass communication scholars conducting research from the uses and gratifications perspective. Attention was measured as news attention, which has been used frequently in the past decade as an alternative to (or in conjunction with) exposure measures in research on learning from the news. Finally, a measure from past research in educational psychology and mass communication called elaborative processing was used as an analog to the depth of information processing notion from the experimental cognitive psychology paradigm. Using these self-report measures, a cognitive mediation model was built that placed surveillance gratifications sought as the cause of news attention and elaborative processing and news attention and elaborative processing as the causes of knowledge about politics covered in the news. It was argued that the influence of surveillance gratifications-seeking on political knowledge is entirely mediated by the two types of cognitive processing. Four independent data sets collected by the Mass Communications Research Center were used to test the cognitive mediation model, and in three of these data sets there were at least two measures of knowledge available. Overall there was strong support for the model in these data, with 47 of 54 (87%) tests of hypotheses supported. The potential of the cognitive mediation model to be adapted to the study of social reality perceptions and opinion change was also discussed. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Lihat Sejarah Pengadaan  Konversi Metadata   Kembali

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