Business Location and Success : The Case of Internet Cafe Business in Indonesia  

Oleh:

Indarti, Nurul

Jenis: Article from Journal - ilmiah nasional - tidak terakreditasi DIKTI
Dalam koleksi: International Journal of Business vol. 6 no. 2 (May 2004), page 171-192.
Topik: BUSINESS; Business Location; Business Success; Location Factor; Internet Cafe; Indonesia
Fulltext: Business Location and Success.pdf (2.12MB)

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: II51.3 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

This research aims to examine the relationship between business location decision and business success. The case is internet cafe business in indonesia. This research is addressed to answer these main questions : 1. what factors do underlie location for an internet cafe business ? and 2. does location decision determine success of internet cafe business ? A fields research is conducted to answer these questions. Factor analysis applied to 17 location factors reveals five underlying dimensions of business location decision. They are centrality, business environment, business venue, cost and labor. Based on responses from 93 internet cafe in three locations (i. e. yogyakarta, surabaya and lombok), the author finds that favorable location of business is positively related to business success. More specifically, a regression analysis reveals the availability of utilities, proximity to schools / universities and security affect business success in a positive direction, while proximity to higways, being in commercial center affect in a negative direction. The independent variables explain 23 percent of total variance.

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