The Influence of Firm Ecological Recruitment Advertisement on Organizational Attractiveness and Career Choices : An Experimental Research  

Oleh:

Jatmiko, Pracoyo Budi

Jenis: Article from Journal - ilmiah nasional - tidak terakreditasi DIKTI
Dalam koleksi: International Journal of Business vol. 6 no. 2 (May 2004), page 155-170.
Topik: ecological systems; homogeneity test. job pursuit intention; organizational attractiveness; personal environmental stance; social desirability

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: II51.3 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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This present study investigates college students' interest to a green company and intention to work for the company. This study also investigates how much salary they are willing to receive to work for the company. The results of the study show construct validity evidence that being attracted to the organization and desire to pursue a job in the organization are divergence constructs. Both constructs are influenced by different factory in magnitude. This study also finds that environmental information stated in the recruitment brochure can positively influence applicants' interest and intention to pursue a job in the company. Yet, applicants only react positively to an environment - friendly company that offers high pay effects high pay level. However this relationship does not influence applicants' intention to pursue a job. Applicants' personal concern on the enironment do not influence applicants' interest and intention to pursue a job in a green company. This suggests that a positive environmental information articulated in the recruitment brochure could positively affect potential recruits, even when applicants did not personally see herself or himself as being particularly pro - environment.

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