Pengaruh Orientasi Pasar dan Orientasi Teknologi Terhadap Inovasi Berkelanjutan dan Kinerja Perusahaan Consumer Goods di Surabaya  

Oleh:

Wahyudiono

Jenis: Article from Journal - ilmiah nasional - terakreditasi DIKTI
Dalam koleksi: Journal of Economics, Business, & Accountancy: ventura vol. 10 no. 2 (Aug. 2007), page 25-40.
Topik: Market Orientation; Technology Orientation; Continuous Innovation; and Company`s Performance

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: VV5.5 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

The aim of the study is to examine the effect of market orientation and technology orientation for company's 'continuous innovation and performance as well as the effect of continuous innovation on the performance of consumer goods in Surabaya. The population of the study is all big consumer goods companies (food and beverages), which had operated until the end of 2005, in Surabaya Industrial Estate Rungkut (SIER). These companies also joined in GAPMMI of East Java branch and received facilities from East Java Board ofInvesment. This research employs complete enumeration sincc the number of population is relatively small (31 food and beverages companies), with the analysis tool of path analysis.The test results indicate that: market orientation has direct, positive and significant effect on continuous innovation of consumer goods companies. Technology orientation has direct, positive and significant effect to continuous innovation of consumer goods companies. Market orientation has direct, positive and significant effect on performance of consumer goods companies. Technology orientation has insignificant effect on performance of consumer goods companies. However, through continuous innovation, the indirect effect of technology orientation on company's performance is significant. The continuous innovation has direct, positive and significant effect on performance of consumer goods companies. Another important finding shows that continuous innovation is able to mediate market orientation and technology orientation xvith company's performance. It means that the presence of continuous innovation is required for strengthening the effect of market orientation and technology orientation on company's performance

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