The Five Competitive Forces That Shape Strategy  

Oleh:

Porter, Michael E.

Jenis: Article from Bulletin/Magazine - ilmiah internasional
Dalam koleksi: Harvard Business Review bisa di lihat di link (http://web.b.ebscohost.com/ehost/command/detail?sid=f227f0b4-7315-44a4-a7f7-a7cd8cbad80b%40sessionmgr114&vid=12&hid=105&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=bth&jid=HBR) vol. 86 no. 1 (Jan. 2008), page 79-93.
Topik: forces; SHAPE MEMORY; five competitive forces; shape strategy

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Perpustakaan Pusat (Semanggi) Nomor Panggil: HH10.35 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

In essence, the job of the strategist is to understand and cope with competition. Often, however, managers define to competition too narrowly, as it occurred only among today's direct competitors. Yet competition for profits goes beyond established industry rivals to include four other competitive forces as well : customers, suppliers, potential entrants, and subtitute product. The extended rivalry that result from all five forces defines an industry's structure and shapes the nature of competitive interaction within an industry.

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