Reciprocal Threats in Multimarket Rivalry : Staking Out 'Spheres of Influence" in The U. S. Airlines Industry  

Oleh:

Gimeno, Javier

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Strategic Management Journal vol. 20 no. 2 (1999), page 101-128.
Topik: Multimarket; multipoint competition; spheres of influence; competitive dynamics; mututal forbearance; airline industry

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: SS30.3 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

The paper investigates the outcomes of multimarket competition among U. S. Scheduled airlines when the interests and positions of the airlines differ in the mutually contested markets. Asymmetry in territorial interests provides mulitmarket competitors with footholds in important markets of their rivals, which can be used to deter the behaviour of the rivals in other markets. Evidence suggests that airlines use footholds in their rivals 'improtant markets (particularly in their hubs) to reduce the competitive intensity of those rivals in the airlines' own important markets (their hubs) and sustain their dominant positions (or spheres of inflence) in those markets.

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