Relations Between Implicit and Explicit Measures of Attitudes and Measures of Behavior : Evidence of Moderation by Individual Difference Variables  

Oleh:

Conner, Mark T. ; Perugini, Marco ; O'Gorman, Rick ; Ayres, Karen ; Prestwich, Andrew

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Personality and Social Psychology Bulletin (http://journals.sagepub.com/home/pspc) vol. 33 no. 12 (Dec. 2007), page 1727-1740.
Topik: BEHAVIOUR; implicit measures; attitude; behaviour; moderators; predictive validity
Fulltext: 1727.pdf (170.89KB)

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Perpustakaan Pusat (Semanggi) Nomor Panggil: PP45.32 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

The moderating role of individual difference variables (Self - Reported Habit Index [SRHI], Need for Cognition [NFC]) on relationships between implicit (Implicit Association Test [IAT], Extrinsic Affective Simon Test [EAST]) or explicit measures of attitude and behaviour is assessed in two studies. A dissociation pattern is found on self - report diary measures of behavior. In Study 1, the EAST - behaviour relationship is moderated by SRHI; explicit measures of the attitude - behaviour relationship are moderated by NFC. In Study 2, the IAT - behaviour relationship is moderated by SRHI; explicit measures of the attitude - behaviour relationship are moderated by NFC. Higher levels of SRHI and NFC are associated with stronger relationships between the implicit or explicit measures of attitude and the measure of behaviour. In Study 2, the SRHI x IAT interaction is replicated for an objective behaviour measure. Implications for understanding the relationship between implicit and explicit measures of attitudes and measures of behaviour are discussed.

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