The Relative of Actual and Potential Rivalry on Firm Profitability in Pharmaceutical Industry  

Oleh:

Cool, Karel ; Leleux, Benoit F. ; Roller, Lars-Hendrik

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Strategic Management Journal vol. 20 no. 1 (1999), page 1-14.
Topik: MANAGEMENT; potential competition; drug industry; industry profitability; market share; rivalry

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: SS30.3 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

This paper estimates the effects of actual and potential rivalry on profitability of firms in the U. S. Pharmaceutical industry during the 20 year period 1963 - 82. The results shows that during the 1960s actual rivalvy among the sampled firms did not materially affect firm profitability, but that during the 1970s competition among incumbents had an increasingly adverse effect on their profitability. The result also show that potential competition significantly reduced drug firms' profitability during the entire 20-year period.

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