A Study of Consumer Behavior in Adoption of Technology-Based Product  

Oleh:

Fachira, Ira ; Nasution, Reza Ashari

Jenis: Article from Journal - ilmiah nasional - terakreditasi DIKTI
Dalam koleksi: Jurnal Manajemen Teknologi vol. 6 no. 1 (2007), page 80-93.
Topik: technology acceptance; Academic information; consumer behavior

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: MM77 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

Lihat Detail Induk

Isi artikel

This paper aims at describing factors that influence consumer intention to use new technology and how these factors interact with each others. The Academic Information System of the School of Business and Management ITB was selected as the unit of analysis and the Uinfiedtheory of Acceptance and Use of Technology model was used to identify the degree of acceptance of different groups of users to the systems and the factors that influence their intention to use it. This study involves different user groups ( students and lectures). to provide further understanding of consumer behavior in techology adoption, Structural Equation Modeling will be used to test simultaneous effect of the factors in the model.

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