The Effect of Self-Affirmation in Nonthreating Persuasion Domains : Timing Affects The Process  

Oleh:

Brinol, Pablo ; Petty, Richard E. ; Gallardo, Ismael ; DeMarree, Kenneth G.

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Personality and Social Psychology Bulletin (http://journals.sagepub.com/home/pspc) vol. 33 no. 11 (Nov. 2007), page 1533-1546.
Topik: self-affirmation; self - affirmation; persuasion; attitude; attitude change; self - validation
Fulltext: 1533.pdf (175.11KB)

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: PP45.32 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

Most research on self - affirmation and persuasion has argued that self - affirmation buffers the self against the threat posed by a persuasive message; thus, it increases the likelihood that participants will respond to the message favorably. Little research, in contrast, has looked at the effects of self - affirmation on persuasive messages that are not threatening to the self. This research examines mechanisms that can operate under these conditions. Consistent with the idea that self - affirmation affects confidence, the article shows that self - affirmation can decrease information processing when induced prior to message reception (Experiment 1) and can increase the use of self - generated thoughts in response to a persuasive message when induced after message reception (Experiment 2). In addition, Experiment 3 manipulates the timing of self - affirmation to replicate both effects and Experiment 4 provides direct evidence for the impact of self - affirmation on confidence.

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