Analisis Persaingan Produk Sepeda Motor Berdasarkan Segmen Pasar dan Posisi Produk  

Oleh:

Indrianti, Nur ; Firdaus, Sony

Jenis: Article from Journal - ilmiah nasional
Dalam koleksi: Jurnal Teknologi Industri vol. 5 no. 2 (Apr. 2001), page 81-94.
Topik: Persaingan Produk Sepeda Motor; Segmen Pasar; Posisi Produk

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: JJ83.3 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

Lihat Detail Induk

Isi artikel

Nowadays automotive industries in Indonesia especially motorcycle industries have expanded rapidly. This is indicated by appearing in numbers of new motorcycle products. This situation causes high competitiveness among the motorcycle producers and demands an appropriate marketing strategy for a certain motorcycle product. This paper present market segmentation and product positioning study result of 4 strokes 100-110 cc "bebek" motorcycle. The result is expected to be a consideration for motorcycle producers in establishing a marketing strategy.

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