Strategic corporate communication dalam proses repositioning dan rebranding.  

Oleh:

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Jenis: Article from Journal - ilmiah nasional - terakreditasi DIKTI
Dalam koleksi: Jurnal Ilmu Komunikasi vol. 2 no. 02 (Dec. 2005), page 159.
Topik: Corporate Communication; Repositioning; Rebranding; Brand Image;

Ketersediaan

Perpustakaan PKPM Nomor Panggil: J113 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

Global competition, price war, and fast growing of technology are among crucial factors that companies have to face as opportunities instead of constraints. Companies must adapt with changes based on vision and mission that have been stated. Often, repositioning and rebranding has to be done in oreder to increase competitive advantage and strengthen company identity in the market place. Eventually, it is expected that companies' stakeholders always aware and loyal towards product and company brands.

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