Melawan hegemoni media dengan strategi komunikasi berpusat pada masyarakat.  

Oleh:

[s.n]

Jenis: Article from Journal - ilmiah nasional - terakreditasi DIKTI
Dalam koleksi: Jurnal Ilmu Komunikasi vol. 2 no. 02 (Dec. 2005), page 127.
Topik: Hegemony; Mass Media; Alternative Media; Community Radio;

Ketersediaan

Perpustakaan PKPM Nomor Panggil: J113 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

The present form and structure of mass media has become the most effective tool in he pursuit of globalization and hegemony of ruling elites. Consequently the mass media do not provide a space for people to participate in the process of production, which causes a gap between the mass media and people. Therefore the mass media cannot play a role in social change because it doesn not have roots within the people. To fulfill this gap, grass-root people need alternative media which help them to be heard.

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