The ‘Face At The Window’ Study: A Fresh Approach To Media Influence And To Investigating The Influence Of Television And Videos On Children’s Imagination  

Oleh:

Belton, Teresa

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Media, Culture & Society vol. 22 no. 5 (Sep. 2000), page 629-643.
Topik: indirect methodology; individual difference; non-quantitative generalization; psycho-cultural ecology; storymaking; unconscious influence
Fulltext: 629MCS225.pdf (63.39KB)

Isi artikel

This article suggests a non-prescriptive notion of the concept of ‘influence’, and points out the shortcomings of simply questioning viewers in attempting to elicit subtle forms of influence by the media. It describes the methodology of a study which took an indirect and multi-pronged approach to investigating how television and videos might exert an influence on the storymaking of 10–12-year-old children. The combination of stories, interviews and other data made it possible to contextualize, rather than isolate, the role of television- and video-viewing in the storymaking and lives of these children. Bringing a variety of qualitative data to bear on the question made it possible also to begin to see, in what has been hypothesized as the ‘psycho-cultural ecology’, how the individual’s relationship with and response to the screen is indeed individual, while closely tied in with broader family dynamics, all of which are expressed in storymaking.

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