Nationalizing ‘The Global’: Media Images, Cultural Politics And The Middle Class In India  

Oleh:

Fernandes, Leela

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Media, Culture & Society vol. 22 no. 5 (Sep. 2000), page 611-628.
Topik: economic liberalization; gender; globalization; political culture; urban public sphere
Fulltext: 611MCS225.pdf (71.89KB)

Isi artikel

The article intervenes in the debate over the effects of globalization on the nationstate by exploring the ways in which meanings of the global are produced through the nationalist imagination in India. Globalization in India has unfolded in the context of the ‘new economic policies’ of liberalization initiated in the 1990s. Both television and print media images increasingly contribute to the reproduction of a hegemonic political culture, one that has discarded the remnants of a statedominated planned economy. An analysis of this process calls into question the post-national thesis of the globalization paradigm. First, the imagined form of the ‘global’ is produced through cultural signs that rest on the deployment of nationalist narrative. Second, media representations depict India’s relationship with the world economy through images of a hybrid relation between the national and the global. Finally, globalization in India has led to a form of reterritorialization which polices the boundaries of gendered social codes.

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