Detail Journal of Marketing (EBSCO) vol. 68 no. 1 (Jan. 2004) Bibliografi Topik: CORPORATE ENVIRONTMENTALISM; CONSUMERS' RELATIONSHIP; CITATION ANALYSIS; RELATIONSHIP MARKETING; PRODUCT FUNCTIONALITY; PRODUCT JUDGMENTS; MARKETING; EKONOMIC; ADOLESCENTS; ANTISMOKING ADVERTISMENTS; FOOD CHOICES; HAPTIC INFORMATION Bahasa: (EN )    ISSN: 0022-2429    Year:: 2004    Bulan: 1     Penerbit: American Marketing Association Jenis: Journal - ilmiah internasional [Lihat daftar eksemplar jurnal Journal of Marketing (EBSCO)] Ketersediaan Perpustakaan Pusat (Semanggi) Nomor Panggil: JJ94.6 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada     Lihat Detail Induk Artikel dalam koleksi ini Evolving to a New Dominant Logic for Marketing, halaman 1-17 Invited Commentaries on "Evolving to a New Dominant Logic for Marketing", halaman 18-27 Product Complements and Substitutes in the Real World : The Relevance of “Other Products”, halaman 28-40 First in, First out? The Effects of Network Externalities on Pioneer Survival, halaman 41-58 Beyond Adaption : Development and Application of a Use-Diffusion Model, halaman 59-72 Relationship Governance in a Supply Chain Network, halaman 73-89 Antecedents of Export Venture Pertormance : A Theoretical Model and Empirical Assessment, halaman 90-108 Return on Marketing: Using Customer Equity to Focus Marketing Strategy, halaman 109-127 Internal Benefits of Service-Worker Customer Orientation: Job Satisfaction, Commitment, and Organizational Citizenship Behaviors, halaman 128-146 An Empirical Analysis of the Determinants of Retail Margins : The Role of Store-Brand Share, halaman 147  Edit Artikel Lihat Sejarah Pengadaan  Konversi Metadata   Kembali

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