Detail Journal of Marketing (EBSCO) vol. 68 no. 2 (Apr. 2004) Bibliografi Topik: CORPORATE ENVIRONTMENTALISM; CONSUMERS' RELATIONSHIP; CITATION ANALYSIS; RELATIONSHIP MARKETING; PRODUCT FUNCTIONALITY; PRODUCT JUDGMENTS; MARKETING; EKONOMIC; ADOLESCENTS; ANTISMOKING ADVERTISMENTS; FOOD CHOICES; HAPTIC INFORMATION Bahasa: (EN )    ISSN: 0022-2429    Year:: 2004    Bulan: 4     Penerbit: American Marketing Association Jenis: Journal - ilmiah internasional [Lihat daftar eksemplar jurnal Journal of Marketing (EBSCO)] Ketersediaan Perpustakaan Pusat (Semanggi) Nomor Panggil: JJ94.6 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada     Lihat Detail Induk Artikel dalam koleksi ini Customer Portfolio Management : Toward a Dynamic Theory of Exchange Relationships, halaman 1-17 Antecedents and Consequences of the Service Climate in Boundary-Spanning Self-Managing Service Teams, halaman 18-35 Attention Capture and Transfer in Advertising : Brand, Pictorial, and Text-Size Effects, halaman 36-50 The Roles of Channel-Category Associations and Geo Demographics in Channel Patronage, halaman 51-71 "Listening In" to Find and Explore New Combinations of Customer Needs, halaman 72-87 Portfolios of Interfirm Agreements in Technology-Intensive Markets : Consequences for Innovation and Profitability, halaman 88-100 When Is a Preannounced New Product Likely to Be Delayed?, halaman 101-113 Market Orientation, Creativity, and New Product Performance in High-Technology Firms, halaman 114  Edit Artikel Lihat Sejarah Pengadaan  Konversi Metadata   Kembali

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