Diversification Strategy, Entry Mode, and Performance : Evidence of Choice and Constraints  

Oleh:

Busija, Edith C. ; O'Neill, Hugh M. ; Zeithaml, Carl P.

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Strategic Management Journal vol. 18 no. 4 (1997), page 321-328.
Topik: EVIDENCE; diversification strategy; acquisition; internal development

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: SS30.1 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

Despite theoretical arguments matching type of diversification strategy with mode of entry, the exact form of relationships between strategy, mode of entry, and performance remains enigmatic. Our analysis, based on two samples, demonstrates that matches between strategy and mode did improve performance in one time period, but not a second. In addition, the results show that exclusive reliance on a single mode (internal development or acquisition) can restrict performance.

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