Similarity Judgements in Strategy Formulation : Role, Process and Implications  

Oleh:

Farjoun, Moshe ; Lai, Linda

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Strategic Management Journal vol. 18 no. 4 (1997), page 255-274.
Topik: strategy; judgements; strategy formulation; role; process; implication

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: SS30.1 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

Similarity judgement are an important and distinct aspect of strategy formulation. They are manifest in strategic decisions and errors, and in the construction of analytic concepts such as strategic groups and relatedness in diversification. However, existing models of strategy formulation either assume away the process of making similarity judgements or regard it as unproblematic. This paper highlights the role of similarity judgements in strategy formulation, and discusses cognitive findings showing that decision makers' asessment of similarity is not free from bias. The cognitive findings help construct a new process explanation for a wide range of apparently isolated strategic errors. The process explanation is contrasted and integrated with traditional explanations based on imperfections in decision inputs. Finally, in light of the cognitive findings, the methods and assumptions of existing approaches in strategy formulation research to the construction of analytic concepts are re - examined.

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