Understanding The Differences in Korean and U. S. Executives' Strategic Orientations  

Oleh:

Hitt, Michael A. ; Dacin, M. Tina ; Tyler, Beverly B. ; Park, Daewoo

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Strategic Management Journal vol. 18 no. 2 (1997), page 159-167.
Topik: strategy; strategic orientations; korea; decision making; institutional concept

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: SS30.1 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

Competitive positioning in a global market requires an understanding of the decision processes and behavioural attributes of executives from different countries. These attributes reflect the executives' cultural background, the national policies under which they have worked, and their home country's level of economic development (institutional context). The current research compared strategic decision models of U. S. and korean executives and the results suggest that criteria employed by the executives frim the two countries differ. Differencess in isntitutional context between korea and the U. S. A. were reflected in the weightings of objective criteria used by the executives. Korean executives emphasized industry attractiveness, sales and market share (because of policies that encourage growth) and U. S. executives emphasized projected demand, discounted cash flow and ROI (because of policies and institutions that focus on profitability). The results suggest the importance of understanding the strategic orientations of international competitors, partners in international strategic alliances and managers of international subsidiaries or divisions.

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