In The Eyes of The Beholder : Conceptualizations of Relatedness Held by The Managers of Large Diversified Firms  

Oleh:

Duhaime, Irene M. ; J. L. Stimpert

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Strategic Management Journal vol. 18 no. 2 (1997), page 111-126.
Topik: FIRM; managers; diversification; relatedness; diversified firms

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: SS30.1 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

In this study, chief executive officers were surveyed to evalaute how they perceive their firms' businesses to be related. Responses from nearly 200 top executives provided the data for this study. Findings suggest that some managers think of relatedness in terms of similarities in products, markets, and technologies, a type of relatedness that is assessed by existing measures of diversification. The study also found, however, that managers hold additional conceptualizations of relatedness, including relatedness characterized by an emphasis on shared diffrerentiation and marketing skills. The importance of the study's findings and its contributions to the diversification literature are discussed.

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