Winning The Last Mile of E-Commerce  

Oleh:

Lee, Hau L. ; Whang, Seungjin

Jenis: Article from Bulletin/Magazine - ilmiah internasional
Dalam koleksi: Sloan: Management Review vol. 42 no. 4 (2001), page 54-62.
Topik: e-commerce; winning; last mile; e - commerce

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: SS27.3 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

Which e - businesses will prevail ? New research on e - fulfillment may hold the key. After all, getting a customer's online order is not enough : E - businesses also must show that they can deliver products quickly and efficiently. Hau L. Lee and Seungjin Whang, professors of operations, information and technology at Stanford University's Graduate School of Business, have studied a few successful online companies and their innovative ways of applying order - fulfillment strategies. Although the principles are not new, Internet technologies enable them to be applied in new and expanded ways. The two core concepts for improving e - fulfillment efficiency are making more use of information flows instead of physical product flows and capitalizing on existing pipelines and infrastructures. Those concepts underlie five key e - fulfillment strategies: logistics postponement, dematerialization, resource exchange, leveraged shipments and clicks - and - mortar. Whether the strategy expands on time - tested models or is a breakthrough, the trick is to determine the best one for a given situation.

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