Profits and The Internet : Seven Misconceptions  

Oleh:

Rangan, Subramanian ; Adner, Ron

Jenis: Article from Bulletin/Magazine - ilmiah internasional
Dalam koleksi: Sloan: Management Review vol. 42 no. 4 (2001), page 44-53.
Topik: internet; profits; internet; seven; misconceptions

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: SS27.3 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

The Internet has created new markets, customers, products and modes of conducting business. But it also has given currency to some dangerous half - truths. Admonishing Internet businesses to "stop grabbing the land and start cultivating it," Subramanian Rangan and Ron Adner, professors of management and strategy at INSEAD in France, explain why seven popular strategies are not the path to profitable growth. First - mover advantage, for example, gets too much credit for e - business success. Companies believe that they can lock in customers and trigger a winner - take - all dynamic, but there is no guarantee that those benefits will go to first movers. The allure of reach - increasing the number of customer segments - causes many companies to ignore fit, the coherence with which their activities reinforce one another. Digital Equipment Corp. paid the price when it sacrificed fit to reach, attempting to make PC s, workstations, minicomputers and mainframes under one roof.

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