Pathways to E-Business Leadership : Getting From Bricks to Clicks  

Oleh:

Willcocks, Leslie P. ; Plant, Robert

Jenis: Article from Bulletin/Magazine - ilmiah internasional
Dalam koleksi: Sloan: Management Review vol. 42 no. 3 (2001), page 50-59.
Topik: Leadership; e-business; pathways; e - business; leadership; bricks to clicks

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: SS27.3 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

Lihat Detail Induk

Isi artikel

As bricks - and - mortar companies battle Internet upstarts, some succeed in harnessing the Web to better serve consumers, generate profits and increase market share. Meanwhile others never get their e - business initiatives off the ground. What differentiates the "leaders" from the "laggards" ? Leslie Willcocks, who is professor of information management and e - business at the Warwick Business School, University of Warwick, United Kingdom, and Robert Plant, an associate professor of computer information systems at the University of Miami, conducted a year-long research project and interviewed more than 130 executives in 58 established business - to - consumer (B2C) corporations spanning three continents and a range of industries. They have created a new framework for e - business, which explains strategies that have worked for traditional companies.

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