The Power of Strategic Integration  

Oleh:

Doz, Yves L. ; Burgelman, Robert A.

Jenis: Article from Bulletin/Magazine - ilmiah internasional
Dalam koleksi: Sloan: Management Review vol. 42 no. 3 (2001), page 28-38.
Topik: power; power; strategic; integration

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: SS27.3 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

All corporations engaged in multiple lines of business face a paramount strategic imperative imposed by the stock market : Maximizing the profitable growth that is possible from their constituent businesses. Meeting this imperative over the long term requires such corporations to develop new strategy - making capabilities. So how can company leaders identify and exploit the opportunities that take the fullest advantage of their companies' capabilities and potential to pursue new strategies ? In their attempts to meet the stock market's imperative, multibusiness companies in the past have pursued operational efficiencies by integrating business activities and have extended their existing strategies by combining resources from various business units. But that is not enough, say Robert A. Burgelman, professor of management at Stanford University, and Yves L. Doz, professor of global technology and innovation at INSEAD. Multibusiness corporations need to develop a capability for what the authors call complex strategic integration, which involves the discovery and creation of new business opportunities by combining resources from multiple units within the firm - each with its own perspective and vested interests - in order to extend the corporate strategy in new directions.

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