Three Strategies for Managing Fast Growth  

Oleh:

Cusumano, Michael A. ; Krogh, Georg Von

Jenis: Article from Bulletin/Magazine - ilmiah internasional
Dalam koleksi: Sloan: Management Review vol. 42 no. 2 (2001), page 53-62.
Topik: GROWTH; three strategies; managing; growth

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: SS27.3 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

To grow steadily and avoid stagnation, a company must learn how to scale up and extend its business, lengthen its expansion phase, and accumulate and apply new knowledge to products and markets faster than competitors. Managers can't leave growth to chance. They need a plan that renders consistent sales growth over the long term - one that captures management's vision for expansion and that addresses the product and market combinations the company intends to pursue, the size it hopes to achieve in a particular time frame and the know - how and organizational structures needed. Such planning has an internal focus. It aims to help a company exert more control over its own fate as it rises to external challenges. Three thriving companies demonstrate three different strategies in action. The Netscape experience shows how a company can scale up - do more of what it already does well. Netscape went from $80 million in sales in 1995, its first full year of operation, to $500 million just three years later.

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