Placing Trust at The Center of Your Internet Strategy  

Oleh:

Urban, Glen L. ; Qualls, William J. ; Sultan, Fareena

Jenis: Article from Bulletin/Magazine - ilmiah internasional
Dalam koleksi: Sloan: Management Review vol. 42 no. 1 (2000), page 39-48.
Topik: internet; placing trust; center; internet strategy

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: SS27.3 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

When consumers visit a retail Web site, how do they know that the information describing the products or services they want to buy is accurate and unbiased ? How do they know that their order will be fulfilled correctly and on time or that their financial records, purchasing and Web - viewing habits will be protected from prying eyes ? The answer is they often don't know. In most cases, consumers base their purchasing decisions largely on trust. As consumers become more savvy about the Internet, the authors contend that they will insist on doing business with Web companies they trust. As a result, trust will become the currency of the Internet.

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