Four Smart Ways To Run Online Communities  

Oleh:

Williams, Ruth L. ; Cothrel, Joseph

Jenis: Article from Bulletin/Magazine - ilmiah internasional
Dalam koleksi: Sloan: Management Review vol. 41 no. 4 (2000), page 81-92.
Topik: communities; smart way; online; communities

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: SS27.2 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Of the many ideas that have entered the business world by way of the Internet, few have proved more potent than "online community" in which networked groups of people engage in many - to - many interactions. While community is central to the success of many consumer - oriented Web sites, companies in other industry segments are still learning how to best put community to work. The authors studied 15 online communities to determine how to best establish and maintain such communities. They developed a framework that identifies three activities central to the success of every online community : member development, asset management and community.

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