Creating A Market-Driven Organization  

Oleh:

Day, George S.

Jenis: Article from Bulletin/Magazine - ilmiah internasional
Dalam koleksi: Sloan: Management Review vol. 41 no. 1 (1999), page 11-22.
Topik: ORGANIZATION; market driven; organization

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: SS27.2 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Even the best - intentioned senior managers may find it difficult to translate aspirations into action, when molding a more market - driven company. Although the underlying principles and prescription of generic change programs offer valuable guidance, a firm must tailor its own change program to the particular challenges it faces in understanding, attracting, and keeping its valuable customers. In this article, Day discusses six conditions that ensure change - process success. He uses the experiences of four corporate change programs (Fidelity Investments ; Sears, Roebuck and Co. ; Eurotunnel ; and Owens Corning) and post - audits of some failed change initiatives to illustrate this change model and explain the necessary conditions for a firm's durable shift to a market orientation.

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