Strategic Supremacy Through Disruption and Dominance  

Oleh:

D'Aveni, Richard A.

Jenis: Article from Bulletin/Magazine - ilmiah internasional
Dalam koleksi: Sloan: Management Review vol. 40 no. 3 (1999), page 127-136.
Topik: social dominance theory; strategic; supremacy; disruption; dominance

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: SS27.1 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Whereas companies once focused primarily on outplaying competitors at a fixed game, now their central focus is on understanding the relationship between an environment's turbulence and their choice of strategy. By doing so, managers can develop better strategies that lead to and maintain strategic supremacy. This process begins with analysis of a firm's current competitive environment, followed by an understanding of the rules of the game in that industry. If a firm lacks the capabilities to succeed in the environment or wishes to challenge the status quo to improve its position, it might consider changing the rules. The ability to establish the rules of the game to control evolution is one facet of strategic supremacy. The player with strategic supremacy shapes the field and basis of competition for its rivals.

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