Early Warning of New Rivals  

Oleh:

Geroski, Paul A.

Jenis: Article from Bulletin/Magazine - ilmiah internasional
Dalam koleksi: Sloan: Management Review vol. 40 no. 3 (1999), page 107-116.
Topik: WARNINGS; early warning; new rivals

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: SS27.1 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

Identifying new competitors is becoming increasingly difficult as the boundaries between traditional industries blur. Geroski makes two observations that suggest approaches to the problem : (1) successful market entry occurs as a result of a basic product or process innovation coupled with sound business planning, and (2) incumbent firms are vulnerable to new entrants because they are unable to view their own market from other perspectives.

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