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Competing Today While Preparing for Tomorrow
Oleh:
Abell, Derek F.
Jenis:
Article from Bulletin/Magazine - ilmiah internasional
Dalam koleksi:
Sloan: Management Review vol. 40 no. 3 (1999)
,
page 73-82.
Topik:
competence
;
competing
;
preparing
Ketersediaan
Perpustakaan Pusat (Semanggi)
Nomor Panggil:
SS27.1
Non-tandon:
1 (dapat dipinjam: 0)
Tandon:
tidak ada
Lihat Detail Induk
Isi artikel
High - performing companies employ dual strategies : they maximize today's capabilities and simultaneously develop new capabilities for the future. In the past, most organizations could run and change their businesses using a single strategy ; even today, most companies do not clearly discriminate between present and future. A single - strategy approach, however, cannot meet the challenges created by accelerating competition and change. Strategies for today ensure that functional and supply - chain partner activities are aligned with company strategy and harmonized with organizational structures, processes, culture, incentives, and people. They clarify segment, positioning, and resource deployment choices. Strategies for tomorrow involve decisions about how to define and position the future business. They start with visions of the future - for example, market territory and forces that might reshape it ; competitive moves ; strategy options and choices ; needed competencies and resources ; and knowledge of how to get "there" from "here".
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