Strategy as Strategic Decision Making  

Oleh:

Eisenhardt, Katheleen M.

Jenis: Article from Bulletin/Magazine - ilmiah internasional
Dalam koleksi: Sloan: Management Review vol. 40 no. 3 (1999), page 65-72.
Topik: DECISION-MAKING; strategy; strategic; decision making

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: SS27.1 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

In high - velocity, intensely competitive markets, traditional approaches to strategy give way to "competing on the edge" - creating a flow of temporary, shifting competitive advantages. The author's research on entrepreneurial and diversified businesses demonstrates that successful firms in these markets have fast, high - quality, and widely supported strategic decision - making processes.

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