A New Manifesto for Management  

Oleh:

Ghosal, Sumantra ; Moran, Peter ; Bartletta, Christopher A.

Jenis: Article from Bulletin/Magazine - ilmiah internasional
Dalam koleksi: Sloan: Management Review vol. 40 no. 3 (1999), page 9-20.
Topik: MANAGEMENT; manifesto; management

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: SS27.1 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

The corporation has emerged as perhaps the most powerful social and economic institution of modern society. Yet, corporations and their managers suffer from a profound social ambivalence. Believing this to be symptomatic of the unrealistically pessimistic assumptions that underlie current management doctrine, Ghoshal et al. encourage managers to replace the narrow economic assumptions of the past and recognize that : • Modern societies are not market economies ; they are organizational economies in which companies are the chief actors in creating value and advancing economic progress. • The growth of firms and, therefore, economies is primarily dependent on the quality of their management. • The foundation of a firm's activity is a new "moral contract" with employees and society, replacing paternalistic exploitation and value appropriation with employability and value creation in a relationship of shared destiny.

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