Real Strategies for Virtual Organizing  

Oleh:

Henderson, John C. ; Venkatraman, N.

Jenis: Article from Bulletin/Magazine - ilmiah internasional
Dalam koleksi: Sloan: Management Review vol. 40 no. 1 (1998), page 33-48.
Topik: virtual community; real strategies; virtual organizing

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: SS27.1 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

Current models of organizational strategy and structure fail to meet the challenges of the information age. Based on field study, the authors conceptualize an architecture, or guide, for virtual organizing that focuses on the importance of knowledge and intellect in creating value. Information technology lies at the heart of this business model for the twenty - first century. The authors' approach incorporates three interdependent vectors : customer interaction deals with new challenges and opportunities for company - to -c ustomer interactions ; asset configuration focuses on creating and deploying intellectual assets while sourcing physical assets from a complex business network ; and knowledge leverage is concerned with opportunities for leveraging diverse sources of expertise within and across organizational boundaries.

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