Manage Your Information as A Product  

Oleh:

Strong, Diane M. ; Lee, Yang W. ; Pipino, Leo L. ; Wang, Richard Y.

Jenis: Article from Bulletin/Magazine - ilmiah internasional
Dalam koleksi: Sloan: Management Review vol. 39 no. 4 (1998), page 95-105.
Topik: product; manage; information; product

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: SS27.1 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

Lihat Detail Induk

Isi artikel

While many managers believe that quality information is key to their success, few act on the belief. With the help of four case examples, the authors demonstrate the need for companies to treat information as a product for customers rather than as a by - product of the systems or the events that produce the information. They present four principles that together form the keystone on which the delivery of high - quality information depends : 1. Understand consumers' needs. Consumer needs must be clearly established and understood during every phase of the information product's development and manufacture. 2. Manage the information production process. The process must be well defined and contain adequate controls, including quality assurance, inspection, and production and delivery time management. 3. Manage the life cycle of information products. The degree and frequency of changes to information products depend on the type and nature of the information, the tasks the information supports, and the changing context in which the information is used. 4. Appoint an information product manager. The IPM's key responsibility is to coordinate and manage the suppliers of raw information, the producers of deliverable information, and the information consumers. The IPM must apply an integrated, cross- functional approach.

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