Market Management to Transform The IT Organization  

Oleh:

Sampler, Jeffrey L. ; Earl, Michael J.

Jenis: Article from Bulletin/Magazine - ilmiah internasional
Dalam koleksi: Sloan: Management Review vol. 39 no. 4 (1998), page 9-18.
Topik: MARKETS; market management; IT; organization

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: SS27.1 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

In recent years, companies have faced growing pressure to radically change the way they organize and manage the IT function. To manage IT effectively, companies must address two fundamental issues : the supply side, or the provision of IT services, and the demand side, or the identification and prioritization of application needs. Using the example of BP Exploration (BPX), a division of British Petroleum, the authors provide a four - stage model for transforming IT departments in which the balance of attention allocated to supply or demand shifts over time, but in which neither side is ever ignored.

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