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Detail
JurnalJournal of Marketing (EBSCO) vol. 67 no. 3 (2003)
Bibliografi
Topik: CORPORATE ENVIRONTMENTALISM; CONSUMERS' RELATIONSHIP; CITATION ANALYSIS; RELATIONSHIP MARKETING; PRODUCT FUNCTIONALITY; PRODUCT JUDGMENTS; MARKETING; EKONOMIC; ADOLESCENTS; ANTISMOKING ADVERTISMENTS; FOOD CHOICES; HAPTIC INFORMATION
Bahasa: (EN )    ISSN: 0022-2429    Year:: 2003    
Penerbit: American Marketing Association
Jenis: Journal - ilmiah internasional
[Lihat daftar eksemplar jurnal Journal of Marketing (EBSCO)]
Ketersediaan
  • Perpustakaan Pusat (Semanggi)
    • Nomor Panggil: JJ94.5
    • Non-tandon: 1 (dapat dipinjam: 0)
    • Tandon: tidak ada
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Artikel dalam koleksi ini
  1. What Will the Future Bring? Dominance, Technology Expectations, and Radical Innovation, halaman 1-18
  2. Teaching Old Brands New Tricks : Retro Branding and the Revival of Brand Meaning, halaman 19-33
  3. Grocery Price Setting and Quantity Surcharges, halaman 34-46
  4. Mass-Communicated Prediction Requests : Practical Application and A Cognitive Dissonance Explanation for Self-Prophecy, halaman 47-62
  5. Market Situation Interpretation and Response : The Role of Cognitive Style, Organizational Culture, and Information Use, halaman 63-79
  6. Promoting Relationship Learning, halaman 80-95
  7. An Exploratory Study of the Introduction of Online Reverse Auctions, halaman 96-107
  8. Price-Based Global Market Segmentation for Services, halaman 108

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