Detail Journal of Marketing (EBSCO) vol. 67 no. 2 (2003) Bibliografi Topik: CORPORATE ENVIRONTMENTALISM; CONSUMERS' RELATIONSHIP; CITATION ANALYSIS; RELATIONSHIP MARKETING; PRODUCT FUNCTIONALITY; PRODUCT JUDGMENTS; MARKETING; EKONOMIC; ADOLESCENTS; ANTISMOKING ADVERTISMENTS; FOOD CHOICES; HAPTIC INFORMATION Bahasa: (EN )    ISSN: 0022-2429    Year:: 2003     Penerbit: American Marketing Association Jenis: Journal - ilmiah internasional [Lihat daftar eksemplar jurnal Journal of Marketing (EBSCO)] Ketersediaan Perpustakaan Pusat (Semanggi) Nomor Panggil: JJ94.4 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada     Lihat Detail Induk Artikel dalam koleksi ini What to Convey in Anti Smoking Advertisements for Adolescents : The Use of Protection Motivation Theory to Identity Effective Message Themes, halaman 1-18 Making Healthful Food Choices : The Influence of Health Claims and Nutrition Information on Consumers' Evaluations of Packaged Food Products and Restaurant Menu Items, halaman 19-34 To Have and To Hold : The Influence of Haptic Information on Product Judgements, halaman 35-48 Innovations in Product Functionality : When and Why Are Explicit Comparisons Effective?, halaman 49-61 Cognitive Lock-In and the Power Law of Practice, halaman 62-75 Consumer-Company Identification : A Framework for Understanding Consumers' Relationships with Companies, halaman 76-88 The Identity Salience Model of Relationship Marketing Success : The Case of Nonprofit Marketing, halaman 89-105 Corporate Environmentalism : Antecedents and Influence of Industry Type, halaman 106-122 The Structural Influence of Marketing Journals : A Citiation Analysis of the Discipline and Its Subareas Over Time, halaman 123  Edit Artikel Lihat Sejarah Pengadaan  Konversi Metadata   Kembali

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