The International Match: Metaphors As Vehicles of Social Identity-Building in cross-border Mergers  

Oleh:

Säntti, Risto ; Tienari, Janne ; Vaara, Eero

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Human Relations vol. 56 no. 4 (Apr. 2003), page 419–451.
Topik: culture; identity; merger; metaphor
Fulltext: 419HR56.4.pdf (189.84KB)

Isi artikel

This article focuses on cultural identity-building in the cross-border merger context. To provide an alternative to the dominant essentialist analyses of cultures and cultural differences, cultural identitybuilding is conceptualized as a metaphoric process. The focus is on two processes inherent in the cross-border merger context: construction of images of Us and Them and construction of images of a Common Future. Based on an analysis of a special metaphor exercise carried out in a recent Finnish–Swedish merger, the article illustrates how the metaphoric perspective reveals specific cognitive, emotional and political aspects of cultural identity-building that easily remain ‘hidden’ in the case of more traditional approaches.

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